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E-commerce: ten significant trends to watch in 2024.
The COVID-19 pandemic made the year 2024 more tough than ever before. However, the e-commerce sector has profited from the scenario, with more than 40 million online shoppers by the end of 2024, nearly 2 million more than the previous year. The flip side of the coin for digital commerce operators is that an increasing number of enterprises and physical establishments have established online shopping choices for their clients by creating a website or online store. One can either establish a new online store or improve their current ones.

As a result, competition in the online sales market is severe nowadays, and e-merchants must differentiate themselves from their competitors in order to succeed.

The open-source e-commerce application and online payment solution demonstrate how to focus your digital marketing efforts on customer relationships and interactions, with ten key trends to watch in 2021 as well as supporting numbers.
1. Customer retention

According to Forrester, marketing spending on client retention will rise by 30% in Europe in 2022. This demonstrates that client loyalty is an important strategic problem nowadays.

The customer retention rate is an index that measures a company’s ability to keep and retain customers. Specifically, this translation rate represents the proportion of customers who remain loyal to your company from one year to the next.

Attracting new clients is excellent, but maintaining them for as long as possible is even better, especially in the hyper-competitive e-commerce business, where the cost of conversions and clicks appears to be steadily rising.
There are various viable ways to increase customer retention:
– Use customer accounts.

The trick is to give new customers the option of creating an account after their first order, as opening an account can be intimidating.

– Improve your customer service.

The key is to consider your customer support systems. For example, a live chat or support tool can convert a consumer question into a transaction.

– Launch a client loyalty program.

Loyalty programs work well for increasing purchase frequency because they motivate customers to spend more frequently in order to obtain rewards. It becomes a profitable transaction for both you and your consumers.

There are many additional techniques, such as sending emails or offering discounts.

2. Personalized delivery

We highlighted it well in 2024: delivery has become a critical point in the shopping journey, and consumers are more reliant on “à la carte” delivery options.

Currently, more than 70% of French consumers believe that the range of delivery options is an important factor in their shopping decisions. Customers enjoy it when businesses respond quickly: 45% of online shoppers want to have their purchases delivered directly to them the same day.

Therefore, you need to guarantee that your offer provides a variety of delivery choices, including BOPIS (Buy Online, Pick-up In-Store), commonly referred to as pickup, and that you optimize your delivery schedules.

In the world of e-commerce, delivery becomes an important aspect of converting prospects into clients. The first step involves comparing the prices of various delivery methods, while the second criterion remains quickness.

A rapid shipping strategy can increase sales, optimize customer loyalty, and reduce the number of complaints received by customer service.

The first critical step is to strike a balance between the service and its pricing. Of course, express deliveries cost more than ordinary deliveries. They should therefore be available for products with a high profit margin.

Also, make sure to follow your delivery time promises, because if you don’t, the customer will have an unfavorable impression of your store.
3. Local marketplaces are on the rise.

A new phenomenon has emerged over the past year, prompted by the effects of the COVID-19 epidemic: a number of local businesses have joined forces on marketplaces to continue selling their products. And the marketplace boom, which began in 2024 (more than 50% of business volume), should continue this year.
This development has also won over the French, with nearly 70% of them believing that their small local stores should always offer an alternative to e-commerce sites by being available on digital sales platforms.
We found that businesses here are really interested in e-commerce. Web design in Dubai
For this reason, small businesses that do not wish to create and manage their own online sales site will continue to use not only platforms with significant notoriety, such as Amazon, eBay, Rakuten, RueDuCommerce, etc., to benefit from significant visibility, but also local platforms. This is because, in the midst of a health crisis, the French have chosen to buy “local,” particularly in the food sector.
Pourdebon.com, for example, is a French marketplace that brings together over 300 local producers’ products and secures their distribution throughout France.
This organization connects clients who want to consume locally with producers who work in the same region.
During the moments of confinement that we encountered in 2024, the site’s sales increased dramatically compared to the previous year!
4: The Re-commerce Boom.

E-commerce platforms are becoming increasingly popular among French consumers, and experts predict a more than 40% increase in the online market for second-hand products in 2021.

This sort of business, which promotes the remarketing of used items by managing their resale, has been around for a long time, but it is now expanding into all categories, with even brands like Petit Bateau and La Redoute embracing re-commerce.

To conduct decent commerce with individuals, the French are increasingly using Vinted for second-hand apparel or Facebook Marketplace, which has long offered second-hand items for sale and purchase.

In the long run, this market should be double the size of what is known as “fast fashion,” a process in which some industries, particularly textiles and fashion, release new things on a regular basis to drive consumption.

The circular economy is gaining traction and represents a lucrative sector.

5: Implementing an omnichannel strategy is vital.

This is a highly visible feature and an undeniable reality in the year 2024: consumers enjoy the variety of genres. For example, one out of every two online shoppers prefers to place their orders from physical businesses.

The complementary nature of the various channels—physical, digital, and mobile—will undoubtedly shape the future of retail. Other examples include 46% of consumers wanting to be able to visit a store to see a product before purchasing it, and more than 80% believing that retailers should rely more on click-and-collect to improve the shopping experience, as well as conversational commerce. This technique involves starting a conversation with prospects in order to close a deal via various channels such as email, SMS, phone, and chatbots. This allows future shoppers to ask any questions they have and then place their order with confidence. We will introduce this new direct selling mechanism (D2C) in 2021.

Returning to omnichannel, merchants will need to ask themselves the following kinds of questions to determine whether they are providing a truly omnichannel buying experience:

Can customers find a product in-store, scan it with your app, and put it in their cart for later purchase at home in a different size?

6: The Rise of Visual Research

In 2021, thanks to technological breakthroughs in AI and deep learning, it will be possible to find similar products on Google or Pinterest using an image as a research tool.

Unsurprisingly, young people value this form of image search: more than 60% of those under the age of 35 want to be able to conduct a visual search while purchasing. This strategy also makes searching easier for clients who are unable to precisely describe their search keywords in English. In this case, having a photograph of the relevant object solves the problem.

Visual search also saves clients time. They avoid scrolling through large product lists. Customers can instead simply select the appropriate product from the photographs obtained as a result of their investigation.

Pinterest Lens. This technology allows internet users to find and buy anything they see on the website, and according to platform statistics, more than 85% of people looking to buy clothes or furniture utilize the visual solution rather than textual search.

Pinterest also claimed that there will be more than 600 million visual searches per month in 2024.

7: We are imposing a split payment.

A new payment standard has emerged, making it easier for French consumers to make purchases during this difficult time: the ability to make payments in installments.

As a result, an increasing number of e-merchants are now accepting split payments on their online sales sites. Most e-shoppers now expect to find this level of service on their preferred sites. It has also become a key criterion for online retailers, with nearly 80% of Internet users who use this payment method stating that if an e-commerce site does not provide a split payment option, they will search elsewhere.
Furthermore, more than 70% of buyers believe that this solution is a real motivator to make an online purchase.

PayPlug understands this well and enables e-merchants who integrate their payment solutions in multiple installments to differentiate themselves in an increasingly competitive online commerce industry where the personalization of the client experience remains critical.

You will automatically increase your conversions by dividing your customers’ payments into two, three, or four installments.

8: Storytelling as a marketing tool for small enterprises

The global health crisis will, at the very least, have a positive impact in France: a renewed interest among consumers in our small artisans and traders, who have suffered—and continue to suffer—as a result of the pandemic’s aftermath.

With their history, authenticity, know-how, and secrets, these tiny enterprises have advantages that the internet giants will never have.

By including storytelling aspects into their marketing plan, these merchants have a real opportunity to capture Internet consumers’ attention and increase visibility.

Storytelling is a marketing technique that utilizes facts and stories to convey the essence of your business or brand to your target audience. The majority of these stories are, of course, true, though some are embellished or improvised; the important goal is to best express the central idea you want to impart to your audience.

When small businesses become open and authentic, it inevitably reaffirms consumers’ respect and encourages them to interact with them.

The main goal of storytelling is to develop a story about your company, brand, or product in order to humanize it and reap commercial benefits. This marketing technique plays a role in a social selling strategy.

9: Consumers are increasingly connected.

The COVID-19 pandemic has exacerbated the hyperconnection phenomenon that we have begun to witness in recent years. We now buy whatever we can from our computer or smartphone, whether at home or on the street. Previously, people only used e-commerce for “pleasure” purchases, but now they use it to search for necessities. For example, since the end of 2019, consumer and health-related products have increased by 55% and 49%, respectively.

In 2024, mobile devices will account for more than half of all digital commerce spending globally, a first in history. Asia-Pacific, namely China, is at the forefront of this change.

Indeed, the typical consumer in 2021 has undergone significant changes compared to those of five years ago. A variety of gadgets connect consumers worldwide, enhancing their knowledge about various technological tools, media, and apps. The consumer is at the center of the digital universe. What was formerly known as the “Internet of Things” has evolved into the “Internet of the Consumer,” with consumers expecting everything they want and need to be available with a single click.

It is up to businesses to capitalize on it by optimizing personalization and engagement with customers while utilizing all operational, contextual, and behavioral data available.

10: The significance of microinteractions

Dan Saffer created and theorized the concept of micro-interaction. These micro-interactions are very brief and intriguing moments embedded in an application or website that, if discovered by users, stimulate a sense of well-being. It is one of the most effective marketing strategies for generating positive feedback, improving the user experience, increasing customer satisfaction, and increasing retention.

Consider the various actions on your laptop or desktop screen, such as clicks, scrolling, loading, changing pages, and so on, as an example of micro-interactions. The Internet user’s action graphically mirrors each of these actions on the screen.
However, we have noticed that conversion rates for sites with a pleasant and well-designed user experience are extremely high.

This is why carefully designing micro-interactions is critical to the success of any application or website, particularly in the realm of e-commerce. This improves the UX by making the user interface more human-centered and less mechanical.

Therefore, when developing their website, e-merchants must adhere to three important rules:

Always select the right web design company. For instance, if you are a merchant residing in
Dubai and seeking web design services in the region, Then you should make the best choice for your website design.
What will happen? Explain to the user what will happen if they perform a specific action. (Continue to inform the user while the action is being performed.)
What has just happened? This represents the confirmation or outcome of an activity.

At Red Spider Web and Art Design Dubai, we are always available to serve you. Contact the award-winning web design firm in Dubai.

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